Search Engine Marketing (SEM)
What is SEM?
Search Engine Marketing is the approach of online marketing using paid advertising to increase visibility on search engine results pages (SERP). So, when you search for something in Google, applicable products and services are displayed.
Why is intentional SEM important?
What makes SEM so unique and valuable is the opportunity it provides for brands to publish ads in front of users that are already interested in what they are selling. This makes SEM the most targeted and efficient tactic for reaching a particular audience. As the marketplace becomes more competitive SEM becomes more important and the need for intentional and strategic approach becomes a necessity.
Where do I start?
There is so much information about SEM marketing, that it can be overwhelming just getting started. Before you jump into SEM and blindly spend money on advertising you need a plan.
Start with these questions, and see how Intentional Marketing can help with your SEM program.