Pay-per-click is the approach of online marketing paying for traffic from an ad placed on a website. Search engines like Google or Bing, social media channels like Facebook or LinkedIn, ad networks like Google Ad Sense or DataXu, or direct relationships with website publishers are all platforms for ppc ad placements.
Why is intentional PPC important?
PPC is an incredibly powerful marketing tool because of its ability to target to specific audiences. Through target delivery brands are able to deliver their message based on specific keywords, interest, behavior, or demographics. This means that not only can PPC ads increase traffic to a brands website, it can also help brand find their audience. Since there are so many opportunities in competitive digital marketing it is increasingly more important to have an intentional and strategic approach to ppc.
Where do I start?
There are so many available choices through ppc. Understand which platforms, how much to spend, where and when to place content is just the beginning for a successful ppc campaign. All of this information can make ppc marketing a daunting task. Before spending money only to learn the hard way, you need a plan.
Start with these questions, and see how Intentional Marketing can help with your PPC program.